News & Trends

Explore the forefront of swimwear fashion with our in-depth analysis of the latest trends. Stay informed and stylish with our expert insights.

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Nights In Paradise Reversible Triangle Bikini Top and Nights In Paradise Side-Tie Skimpy Bikini Bottoms by Billabong

Image Credit:Billabong

Sustainable Swimwear For The Environmentally Conscious

These trendy suits are ethically produced with recycled materials and minimal waste, proving that you can have it all when it comes to your swimwear.

by Alessandra Caruso

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Loop Shoulder One Piece Swimsuit, Flora by Lenny Niemeyer

Image Credit:Lenny Niemeyer

7 Tropical Print Swimsuits to Show Off Your Wild Side

Palm leaves, tropical foliage, exotic flowers: all things wild are having a major moment. Find inspo in these 7 sensual prints.

by Robyn Russell

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Candice Swanepoel in sculpting milla one piece

Image Credit:@candiceswanepoel

Vintage Inspired Swimwear: Retro Swimsuits for Every Body

Retro inspired Swimwear is one of the hottest trends for 2024. Click here to get the look!

by Rachel O’Donnell

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3 women wearing a minimalistic swimwear

Image Credit:Bond Eye, Tallia Collins, Seea

How to Rock the Minimalist Swimwear Trend

A Little Goes a Long Way! Dive Into the World of Minimalist Swimwear to Find a Style That is Both Flattering and Timeless.

by Rachel O’Donnell

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Christen Harper for SI Swimsuit wearing Bonnie Bikini Stripe by Hunza G

Image Credit:SI Swimsuit

Our Favorite Looks from the Sports Illustrated 60th Anniversary Issue

Sports Illustrated Celebrated 60 years of iconic swimsuits with covers featuring their most famous alumni.

by Julia Bratu

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Martha Stewart

Image Credit:Courtesy of SI Swimsuit

The History of the Sports Illustrated Swimwear Issue

Beyond the Bikinis: Exploring the SI Swimsuit Issue's Influence on Swimwear Trends

by Rachel Kius

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Official Barbie The Movie Poster

Image Credit:Warner Brothers

16 Barbie Inspired Swimsuits to Rock This Summer

Unveiling the charm of the Barbiecore trend, our curated selection of 16 swimsuits celebrates all body types.

by Rachel Kius

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Photo of leslie-amon-55

Image Credit:@leslieamonswim

Metallic Bikinis and Beyond: Dive into the Metallic Swimwear Wave

Uncover the charm of metallic swimwear and how to incorporate it into your summer style

by Julie Taylor

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Vimala Veera wearing Juni Bikini by With Jean

Image Credit:@invaderrvim

Coquette Bikinis: Discover 2025's Lingerie-Inspired Trend

11 Coquette Swimwear Looks to Try This Summer

by Julia Bratu

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Charli XCX

Image Credit:@charli_xcx

Brat Summer is Going Viral - 10 Bikinis to Get the Iconic Look

Everyone is Obsessed with Brat Summer - Here are the Swimsuits You Need to Embrace Your Inner Brat

by Julia Bratu

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Plus Size Escape Underwire Allover-Slimming Wrap One-Piece Swimsuit - Tamarind

Image Credit:@miraclesuitswim

Brown Swimwear: The Must-Have Shade for 2024

Bold but never basic, these brown swimsuits are a worthy investment for 2024 and beyond!

by Rachel O’Donnell